Second Set Of Eyes
Great Coaches Have Their Own Coach
This book is my reimagining of head coaching for the contemporary sporting landscape. It moves us past self-help and self-education, to peer support and guided learning.
As well as capturing my own experience, it includes interviews with my colleagues who support the top performing coaches in the world.
The Tough Stuff
“I’m looking forward to reading this one, it has the potential to be the gospel of coaching.”
John Herdman, Head Coach
Canadian Men’s National Soccer Team
A book for head coaches, by head coaches.
Over the last twenty years, coaching in elite sport has changed. Dramatically.
As the demands have increased, the support infrastructure around head coaches has not kept up with the speed of change. This has left head coaches - supposedly experts in elite human performance - walking zombies who don’t sleep, don’t exercise, and don’t see their families.
Drastic changes are required, and it’s us as head coaches who must make those changes.
To navigate the new coaching landscape, head coaches must accept seven hard truths:
Everyone thinks you’re an idiot
Your fiercest rival is yourself
You don’t possess the God Particle
You’re not a coach (You’re a person who coaches)
You’re hired for your brain
Every word counts
Tactics don’t really matter
As well as my own experiences with AFL Team Canada, you’ll hear first-hand accounts from head coaches who’ve been through the ringer, such as Crusaders Rugby head coach Scott Robertson, former Atlanta Falcons head coach Dan Quinn, former DC United head coach Ben Olsen, former Toronto Raptors head coach Jay Triano, former Australian Diamonds head coach Lisa Alexander, and former Colorado Avalanche head coach Tony Granato.
Where Others Won’t
“Anyone working in sport, or wanting to work in sport, needs to read this. It’s an absolutely sensational book.”
Alex Calder, Head of Sport Science
Houston Dynamo (Major League Soccer)
What can the corporate world learn from professional sports?
(Here’s a hint: it’s got nothing to do with motivation).
Where Others Won’t looks at how intelligent teams are able to organize and utilize their people to create competitive advantage. Often, the teams that create sustained success are those who break all the rules and search for ideas where others aren’t willing to go.
Here’s what world-renowned organizational psychologist Adam Grant had to say about it: “Cody has written the book on how to break the mold in terms of the way we draft and manage people in the locker room.”
As well as my own opinions and experience, you’ll hear first-hand accounts from some of the finest minds in sport, like Detroit Pistons legend Joe Dumars, former Denver Broncos general manager Ted Sundquist, former Southampton FC chairman Ralph Krueger, and former Phoenix Suns head coach Igor Kokoskov.