Cody 2.JPG

Your People Are Your Competitive Advantage

Cody’s Story

Cody Royle is an author, international keynote speaker, podcast host and football coach. He is the head coach of AFL Team Canada, the men's national program for Australian Rules football. 

Cody is a standout voice in the crossover of leadership principles between sports and business. His first book, Where Others Won't, proposed that businesses should learn from how sports teams focus on team dynamics and talent optimization in order to gain a competitive advantage.  

The success of Where Others Won't spawned a one-of-a-kind podcast series of the same name, which rocketed into the top 100 on iTunes within a week of launch and has a 5-star rating.

A native of Melbourne, Australia, Cody resides in Toronto, Canada with his wife.

Elsewhere In The Media

Where Others Won’t Podcast

Where Others Won’t brings together thinkers and practitioners from academia, sports, and business to dissect modern leadership, and how teams really work. A mixture of panel discussions and one-on-one interviews, each themed episode is designed to bring you new ideas that can help your team gain a competitive advantage.

Guests include:

Book Cody to Speak


Cody speaks to business and sporting groups about topics including:

  • Team Dynamics

  • Talent Optimization

  • Leadership

  • Competitive Advantage

Unlike other speakers, Cody does not have a ‘standard’ talk.


He believes each team is unique and deserves a customized conversation around their specific challenges. This not only helps him get better, but it helps you to get maximum impact.


Hiring Success (San Francisco)

Leaders In Sport (Las Vegas)

Dx3 Canada (Toronto)

Acetech BC Summit (Whistler)

Everything In Soccer (Toronto)

DisruptHR (Edinburgh, UK)

Where Others Won’t


In the corporate world, we're fast realizing that people are our largest source of competitive advantage. The problem is, all of our systems and structures are set up for products, services and technology to give us an edge over our rivals.

But whether it's recruitment, leadership, culture or high-performance, professional sports has been quality-testing people strategies for decades, and now contains a treasure trove of ideas for you to harness.

Through in-depth interviews and meticulous research, Where Others Won't dives deeper than ever before into professional sports from around the world.

You'll hear first-hand accounts from executives, coaches and players, including Southampton president Ralph Krueger, former Detroit Pistons president Joe Dumars, former Denver Broncos general manager Ted Sundquist, Utah Jazz coach Igor Kokoskov, former Green Bay Packer Na'il Diggs, former Sunderland and Burnley captain Steven Caldwell, former Richmond leader Daniel Jackson, NCAA soccer coach Gary Curneen, and Paris St-Germain defender Ashley Lawrence.

Are you willing to look where others won't?

Select Praise

This is a well-structured handbook, and it can certainly be picked up anytime (it can be your secret that you learned so much from one book).
— Amazon Review
Lots of interesting stories that highlight ideas and lessons from elite performance sports, providing inspiration to enhance your business practices. One for repeated reference.
— Amazon Review
One of the best books I’ve read. Royle draws fantastic parallels between sports and business with a very relevant theme focusing on people innovation.
— Amazon Review
A pick-up-any-time style of writing, WOW (great acronym as well) was a really enjoyable read that opened my eyes to new ways of thinking and innovating that was practical to my world - it will do the same for you!
— Amazon Review