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Helping Your Team create sustained success

Cody’s Story

Cody Royle is an author, international keynote speaker, podcast host and football coach. He is the head coach of AFL Team Canada, the men's national program for Australian Rules football. 

Cody is a standout voice on how pro sports teams create sustained success. His widely-acclaimed debut book, Where Others Won’t, features 53 easily-implementable leadership strategies that have been quality-tested by some of the world’s most iconic and successful teams.

The sustained success of the book spawned a podcast of the same name, which has reached the top 100 in four countries and maintains a 5-star rating on iTunes.

A native of Melbourne, Australia, Cody resides in Toronto, Canada with his wife.

Keynote Speaking


Cody speaks to business and sporting groups about topics including:

  • Creating Sustained Success

  • Team Dynamics

  • Going Where Others Won’t

  • Modern Leadership

Unlike other speakers, Cody does not have a ‘standard’ talk.


He believes each team is unique and deserves a customized conversation around their specific challenges. This not only helps him get better, but it helps you to get maximum impact.


Hiring Success (San Francisco)

Leaders In Sport (Las Vegas)

Dx3 Canada (Toronto)

Acetech BC Summit (Whistler)

Everything In Soccer (Toronto)

DisruptHR (Edinburgh, UK)

Private Corporate Keynote (Dublin, Ireland)

Where Others Won’t Podcast

The Where Others Won’t Podcast brings together thinkers and practitioners from academia, sports, and business to openly discuss how teams can create sustained success. A mixture of panel discussions and one-on-one interviews, each themed episode is designed to bring you fresh ideas that you can implement with your team right away.

Guests include:

Where Others Won’t Book


In the corporate world, we're fast realizing that people are our largest source of competitive advantage. The problem is, all of our systems and structures are set up for products, services and technology to give us an edge over our rivals.

But whether it's recruitment, leadership, culture or high-performance, professional sports has been quality-testing people strategies for decades, and now contains a treasure trove of ideas for you to harness.

Through in-depth interviews and meticulous research, Where Others Won't dives deeper than ever before into professional sports from around the world.

You'll hear first-hand accounts from executives, coaches and players, including Southampton president Ralph Krueger, former Detroit Pistons president Joe Dumars, former Denver Broncos general manager Ted Sundquist, Utah Jazz coach Igor Kokoskov, former Green Bay Packer Na'il Diggs, former Sunderland and Burnley captain Steven Caldwell, former Richmond leader Daniel Jackson, NCAA soccer coach Gary Curneen, and Paris St-Germain defender Ashley Lawrence.

Are you willing to look where others won't?

Select Praise

This is a well-structured handbook, and it can certainly be picked up anytime (it can be your secret that you learned so much from one book).
— Amazon Review
Lots of interesting stories that highlight ideas and lessons from elite performance sports, providing inspiration to enhance your business practices. One for repeated reference.
— Amazon Review
One of the best books I’ve read. Royle draws fantastic parallels between sports and business with a very relevant theme focusing on people innovation.
— Amazon Review
A pick-up-any-time style of writing, WOW (great acronym as well) was a really enjoyable read that opened my eyes to new ways of thinking and innovating that was practical to my world - it will do the same for you!
— Amazon Review